A viceroy, a nobleman and a bullfighter court a comedy-troupe actress in 18th-century Peru.

Gina is the daughter of a provincial newsstand dealer and spends her time reading pulp magazines and dreaming of a glamorous vocation on the big city. She enters a beauty contest in a nearby city, without her father's permission, and, en route, meets Franco, a salesman.

The historic clock of a small town needs to be repaired but there is no money in the town coffers to pay for it. Don Paolo (Peppino Spadaro), the Priest, raises the money by lottery and thinks the surplus should go to the poor. The Communists and Socialists object because they are afraid the priest will get the credit and they claim it as "the people's money." The democratic mayor (Arturo Brogaglia) can think of no solution other than organizing committees and sub-committees. Finally, Rocchetti (Paola Stoppi), the town mechanic who has no answers for town problems and hates the clergy and politicians alike, comes forward and repairs the clock for the sheer joy of work.