Charo is a fashion model, in love with enigmatic Adolfo. The fashion house where she works is ruined. In a parade, an English lady confuses her with a countess and invites her to spend some days in Estoril. There, Charo will try to save the company from bankruptcy.

One unlucky day, a married couple with four children get an eviction notice: the building they live in is to be demolished. The family looks desperately for a new home, which is no easy task in Madrid in the fifties.