When frustrated movie studio mogul Adolph Zitz announces a talent search for a romantic leading man to rival the great Rudolph Valentino, thousands of hopefuls decend upon Hollywood. Rudy Valentine, a neurotic baker from Milwaukee, knows little about romance or acting. But when his wife leaves him for the real Valentino, Rudy goes to outrageous lengths to win the role of a lifetime and win back the love of his life.

This day-in-the-life cult comedy focuses on a group of friends working at Sully Boyar's Car Wash in the Los Angeles ghetto. The team meets dozens of eccentric customers -- including a smooth-talking preacher, a wacky cab driver and an ex-convict -- while cracking politically incorrect jokes to a constant soundtrack of disco and funk. Some of the workers find romance as the day moves along, but most are just happy to get through another shift.