Jerry Webster and Carol Templeton are rival Madison Avenue advertising executives who each dislike each other’s methods. After he steals a client out from under her cute little nose, revenge prompts her to infiltrate his secret "VIP" campaign in order to persuade the mystery product’s scientist to switch to her firm.

Gabrielle Maple works in a dusty desert gas station-café, but yearns for the life of an artist in France, knowing there must be something finer than the provincial dead-end she is trapped in. A hitch-hiking writer, the disillusioned Alan Squier, appears and revitalizes her dreams of a better place, and finds his own sense of worth refreshed by this vital young girl. When Duke Mantee and his gang, wanted killers, show up and take hostages, Gabrielle falls in love with the poetic Alan, and Squier begins to see a way to give Gabby the life she deserves.