Some Neapolitans help a firm from Milan to establish two factories in Naples: one produces TV dinner pizzas the other manufactures lace. The owner of a pizza joint and a woman who makes lace at home are against the project.

Carlo wins some money and decides to go to Rome to celebrate, but he gets his money stolen on the train. He tries to find a friend of his for a loan. Unfortunately, he is at his wedding at the church. When Carlo goes there he met his runaway bride...