The film is composed of five episodes which depict Italians' love lives in the 1960s.

When the swindler La Spada and his accomplice José come out of jail in Madrid, they decide to pull a really great swindle: nothing less than to discover and sell a third picture of the famous Goya's Maya. They engage the renowed Scorcelletti who can imitate any picture and who lives in Rome. Afterwards, with the help of the beautiful Eva, they convince the celebrated art critic Francisco Montiel of the existance of a third Maya and let him find the picture. When the swindlers are on the point of selling the faked maya to an American millionaire, Scorcelli comes back from Rome to sell one of his six other maya pictures.

In Italy, small-town newlyweds Wanda and Ivan Cavalli embark on their honeymoon in the big city of Rome. Ivan dutifully wants to keep appointments with family and church, but Wanda is only interested in meeting her favorite photo-strip star known as "The White Sheik". While Wanda impetuously sneaks away to locate the object of her affections, disconsolate Ivan tries his hardest to keep up appearances with the couple's relatives.