In the town of Normal Valley, an eccentric magician named Maestro entertains the local children every day in his spooky mansion. One stormy night, the town's mayor leads a group of angry citizens to the mansion in an attempt to run Maestro out of town.

A nosy reporter wants to find out all she can about Dr. Seuss, aka Ted Geisel, and gets told the real facts by several of his characters, with large snippets of his stories and songs interspersed.