In the glamorous world of New York City, Rebecca Bloomwood is a fun-loving girl who is really good at shopping - a little too good, perhaps. She dreams of working for her favorite fashion magazine, but can't quite get her foot in the door - until ironically, she snags a job as an advice columnist for a financial magazine published by the same company.

Liz Lemon, the head writer for a late-night TV variety show in New York, tries to juggle all the egos around her while chasing her own dream.