Fast-food mogul Harry Buford serves up the best barbecued bunny sandwiches, and the hottest waitresses, in town. His only son, Jeeter, will inherit the empire only if he can overcome his life-long fear of women. When Buford offers $100,000 to the first of his sexy employees who can turn shy-guy Jeeter into a red-blooded he-man, the summer heat sizzles as Amber, Boopsie and Lauren pour on the charm in their efforts to win Jeeter's heart.

Chuck Toedan hosts the most controversial show on TV: Live or Die, where deathrow inmates compete against each other for a chance to beat the executioner. However, when he accidentally kills a mob boss of the most feared mafia in the city, a hit man tries to put an end to him and his show once and for all. As a battle of wits and survival ensues, Chuck is forced to engage in the very tactics he uses on his contestants, or die trying.