Cecilia is a waitress in New Jersey, living a dreary life during the Great Depression. Her only escape from her mundane reality is the movie theatre. After losing her job, Cecilia goes to see 'The Purple Rose of Cairo' in hopes of raising her spirits, where she watches dashing archaeologist Tom Baxter time and again.

Lloyd and Frank, two lifelong friends and self-styled entrepreneurs in Austin, try to find the get-rich-quick scheme that will actually get them rich. Lloyd has developed a new invention that he's sure will finally lead to the success he and Frank have been chasing their whole lives. Their golden ticket is a combination mop, vacuum cleaner and floor polisher, but before prosperity arrives, reality intrudes on their plans.