The Russian war of aggression in Ukraine is not only waged with bombs, rockets and rocket-propelled grenades, but also in the media. It is a "propaganda battle" internally and externally. Russia spreads targeted disinformation in order to systematically devalue news. At the same time, their own population should be convinced that they want to liberate Ukraine from Nazis. Ukraine's narrative wants to emotionally mobilize its own population and strengthen resistance to the aggressor. Spindoctors are of particular importance in the propaganda battle over Ukraine. On the Ukrainian side, it's often influencers like Oleksiy Arestovych. On the Russian side, Vladimir Solovyov, Putin's snout, is supposed to sell the war to his own people with his daily TV talks. The documentary shows the new front lines of virtual warfare and provides insights into the populists' bag of tricks on social networks.

The protagonist of the film is Igor Smirnov. He is a bank employee, but our hero is very bad at combining work and personal life. Most recently, a beloved girl left Igor. Igor intends to return his beloved at any cost. In order to achieve a positive result, the protagonist of the comedy comes up with a very non-standard solution. Taking a close journalist friend as his partner, Igor goes to a corporate party at the house of his impudent rival. They are someone Vlad Vishnevsky. But far from Igor Smirnov appears on the threshold of the house. Vlad was pleasantly surprised and at the same time shocked when Lucy Zaitseva, a newly minted singer, appeared before the guests. But what is our hero up to?