A young, aspiring fashion designer wants to bring more sparkle to the world and brighten it for those around her. Despite being told no on her initial ideas, she learns to stick to her instincts and to never give up on her dreams.

In the age of social media, teenagers tell the story that they want people to see, with each video more daring than the next. But in this small town, a series of staged "murder" videos are turning very real.