Would be filmmakers, Nick and Vince, dream of making it big and getting out of Nowheresville. Their goal is to make the next indie blockbuster of Blair Witch proportions and they have just the idea to take them to the top: a documentary about their hometown hero Scott Speedman. As Nick and Vince scour the city to document Scott Speedman stories, they encounter prolific producer Dietrich Baum, who agrees to help them if they can get the "actual Scott Speedman" in their movie. Nick and Vince seem destined to succeed. The only thing in their way, is reality.

On their way home from Brooklyn, psychiatrist Vic, daughter Julie and sister Stacey run short of gas. They leave the highway to search for a petrol station - but end up erring around in South Bronx. A youth gang led by the sadistic Ice stops their car and starts terrorizing them. Without fuel, the 3 women soon have to flee by foot and defend their life with all means possible.