José, a small-time kidnapper, is part of a group of kidnappers who hold a group of migrants captive in order to collect the reward. When José begins to have a guilty conscience his companions they begin to doubt him, now José will have to decide between continuing with the plan or doing something to change the fate of the hostages.

Biopic based on the iconic Mexican-American singer-songwriter, actor, producer and women's rights activist, Jenni Rivera.