A naive business graduate is installed as president of a manufacturing company as part of a stock scam.

A family moves from an affluent Chicago suburb to the mixed inner-city neighborhood where the father grew up, with the idea of giving the kids, who are becoming materialistic snobs, the feel of a big city environment.

Enthusiastic young woman runs away to Chicago to start a new life. She is soon confronted with the emotional coldness of the big city and has to search for her place in the scheme of things.