Álvaro is a marketing manager, divorced with a son who he can barely talk to, living a mediocre life and doing a mediocre job, until his bosses tell him he needs to improve his marketing campaigns for the next 2018's World Cup. He'll soon launch a plan with Argentina's National Football Team and the upcoming qualifiers that may become a lot more risky that he planned.

Videomatch was a late-night 120-minute Argentine comedy show hosted by Marcelo Tinelli and broadcast on Telefe that debuted in 1989 in the midnight time slot. Currently the show still airs under the name of Showmatch.