Álvaro is a marketing manager, divorced with a son who he can barely talk to, living a mediocre life and doing a mediocre job, until his bosses tell him he needs to improve his marketing campaigns for the next 2018's World Cup. He'll soon launch a plan with Argentina's National Football Team and the upcoming qualifiers that may become a lot more risky that he planned.

In this dark and futuristic story set in the Buenos Aires of 2068, a motorcycle courier is sent on a routine delivery to the Grupo Crinal television group, where he unknowingly stumbles upon a truth that will change his life forever. He discovers a labyrinthine world where nothing is what it seems, and a truth that he must accept to reclaim both his identity and that of Buenos Aires.