In May 1974, Valéry Giscard d'Estaing became President of the Republic and wanted to bring about a new era of modernity. One of his first decisions was to break up the ORTF with the creation of three new television channels: TF1, Antenne 2 and FR3. Three new public channels but autonomous and competing. It is a race for the audience which is engaged then, and from now on the channels will make the war! This competition will give birth to a real golden age for television programs, with variety shows in the forefront. The stars of the song are going to invade the living rooms of the French for their biggest pleasure. This unedited documentary tells the story of the metamorphosis of this television of the early 1970s, between freedom of tone, scandals, political intrigues and programs that have become mythical.

Apostrophes was a live, weekly, literary, prime-time, talk show on French television created and hosted by Bernard Pivot. It ran for fifteen years (724 episodes) from January 10, 1975, to June 22, 1990, and was one of the most watched shows on French television (around 6 million regular viewers). It was broadcast on Friday nights on the channel France 2 (which was called "Antenne 2" from 1975 to 1992). The hourlong show was devoted to books, authors and literature. The format varied between one-on-one interviews with a single author and open discussions between four or five authors.