The PSA is based on Jan Wagner's book "Raising Safe Kids in an Unsafe World" and features an introduction by Wagner and the PSA's mascot character Yello Dyno. The story of the PSA centers on a girl named Lyric who falls prey to professional "tricky person" Reginald Charming. The PSA prides itself on its "startling and accurate" portrayal of tricky people and was created to educate its viewers on recognizing the traits of a tricky person.

A picture is worth a thousand words...so give kids a chance to study Tricky People -- the way they act, the words they use, and the way kids can respond to protect themselves. With the help of the children's safety champ Yello Dyno and the music of the Yello Dyno Band, it's fun to learn the safe way to handle tricky situations. Kids will know in their hearts that Tricky People CAN'T FOOL ME!