Amna Khan

Amna Khan

Dr. Amna Khan is a leading consumer behaviour media expert, academic researcher and published author. Due to her unique consumer and retailing knowledge she is a go-to experts, frequently invited to provide commentary on key issues, bridging the gap that can exist between academic research and industry trends.

A respected and trusted source and an engaging personality Amna has over 400 appearances to date across TV, radio and print. From commentary on breaking news to feature articles and in-depth documentaries, she is adept at helping industry leaders and audiences alike unpack what is happening, why and what the future holds. As a Senior Lecturer at Manchester Metropolitan University Business School, Khan not only contributes to the latest consumer behaviour and retailing research, publishes in leading academic journals and presents at conferences but also teaches consumer behaviour to managers of leading household brands and more.

Amna is also a keynote speaker at national & international events, conferences and a panellist for events, known for conveying complex ideas with simplicity to really engage, educate and inspire an audience. Passionate about creating inclusive leadership and inspiring the next generation, Amna believes in the importance of raising awareness and proactively pushing the narrative as a British Pakistani in the media, actively representing and leading through her role in the public eye and her work.

Khan has regularly contributed to media, including BBC, ITV, Channel 5, BBC Radio and The Conversation. She has commented on retailing documentaries on leading brands like Deliveroo, Tesco, Primark, Marks & Spencer, Sainsbury, TK Maxx, Aldi, Subway and Coca-Cola.

Movies for Amna Khan...

Title: IKEA: How Do They Really Do It?
Character: Self
Released: October 16, 2022
Type: TV
Industry insiders, retail experts and former employees lift the lid on IKEA. Divulging the secrets of the massive maze-like warehouse shops, tricks they use to get customers to spend, and how the stores are designed to keep people there for hours.
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TK Maxx: How Do They Do It?
Title: TK Maxx: How Do They Do It?
Character: Self (Consumer Behavior and Retailing Lecturer)
Released: May 1, 2022
Type: Movie
TK Maxx boasts a somewhat unique business model for the fashion sector, with its buyers purchase stock throughout the year depending on the opportunities they come across.
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Sainsbury's: 150 Years on the High Street
Title: Sainsbury's: 150 Years on the High Street
Character: Self (Senior Lecturer, Consumer Behavior)
Released: October 14, 2019
Type: Movie
Fiona Phillips goes behind the scenes at Sainsbury's.
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The Fall Of M&S: Food To The Rescue?
Title: The Fall Of M&S: Food To The Rescue?
Character: Self (Senior Lecturer, Consumer Behavior)
Released: September 18, 2019
Type: Movie
Fiona Phillips investigates the fortunes of M&S.