30 for 30 is the umbrella title for a series of documentary films airing on ESPN and its sister networks and online properties. The series, which highlights people and events in the sports world that have generally received small amounts of attention, has featured two "volumes" of 30 episodes each, a 13-episode series under the ESPN Films Presents title in 2011-2012, and a series of 30 for 30 Shorts shown through the ESPN.com website.

On August 9, 1988, the NHL was forever changed with the single stroke of a pen. The Edmonton Oilers, fresh off their fourth Stanley Cup victory in five years, signed a deal that sent Wayne Gretzky, a Canadian national treasure and the greatest hockey player ever to play the game, to the Los Angeles Kings in a multi-player, multi-million dollar deal. As bewildered Oiler fans struggled to make sense of the unthinkable, fans in Los Angeles were rushing to purchase season tickets at a rate so fast it overwhelmed the Kings box office. Overnight, a franchise largely overlooked in its 21-year existence was suddenly playing to sellout crowds and standing ovations, and a league often relegated to “little brother” status exploded from 21 teams to 30 in less than a decade.

Mega-promoter Colin Beverly plans to sabotage the New Year's 1983 concert of small-time operator Max Wolfe. Wolfe's assistants Neil Allen and Willie Loman find romance while trying to save the drugs, violence, and rock and roll from Beverly's schemes.