Michael ‘Jay’ Cochran has just left the Navy after 12 years and he's not quite sure what he's going to do, except that he knows he wants a holiday. He decides to visit Tiburon Mendez, a powerful but shady Mexican businessman who he once flew to Alaska for a hunting trip. Arriving at the Mendez mansion in Mexico, he is immediately surprised by the beauty and youth of Mendez’s wife, Miryea.

Fatherless barrio Puerto Rican Rico is a menial car mechanic by day, but lives for the nights, when he dances and dates hot dancing girls, cockily convinced the title of Salsa king in fancy nightclub La Luna's upcoming contest is to be his. He encourages his best friend, courteous gentleman Ken, to date his sister Margarita so he gets a free hand with her flirtatious classmate Lola. The reigning salsa queen Luna's interest in Rico as dance-partner threatens his on-off relationship with Vicki. More jealous trouble follows when Ken and Margarita fall in true love.