Apostrophes was a live, weekly, literary, prime-time, talk show on French television created and hosted by Bernard Pivot. It ran for fifteen years (724 episodes) from January 10, 1975, to June 22, 1990, and was one of the most watched shows on French television (around 6 million regular viewers). It was broadcast on Friday nights on the channel France 2 (which was called "Antenne 2" from 1975 to 1992). The hourlong show was devoted to books, authors and literature. The format varied between one-on-one interviews with a single author and open discussions between four or five authors.

Goubi, the simpleton of his village in the French Department Allier, has but one wish: to see Paris. One day, the truckers Grafouillère deposit a drunk Goubi in the biggest market of Paris (the "Halles"). The poor man is completely lost, but the meat merchant Dessertine takes him under his wings when he hears that Goubi was likewise 'raised by the State'...

A young poster artist sees an older married woman among the audience of a Parisian movie theater and falls madly in love with her.